1313 - A Salon

Dionica Mata

• Years in the industry:

  26
  

• What services do you specialize in:

  I'm a certified texture specialist for ISO and I work with clients who want to either add new texture and movement or remove texture they find undesirable. I also love color corrections and dimensional coloring. I also specialize in helping my clients understand how to recreate their look at home with the right tools and products.
  

• What color lines do you use:

  Redken, Paul Mitchell, ISO for perms and straighteners
  

• What type of clients do you attract:

  I attract the clients who appreciate details: early greying clients who are looking for a natural transition into color, the client who wants it all- highlights, lowlights, all-over color, and glossing. I also specialize in grey blending for the male clientele.
  

• What is your level of pricing at 1313:

  Master
  

• Describe your personal style:

  Modern, fashionable, classic with a flair and a distinct appreciation of color
  

• Where do you find inspiration:

  Addressing each client's individual needs and exceeding their expectation so that they may see their true beauty potential. This joy inspires me.
  

• Advanced training this past year:

  Paul Mitchell Hair Camp, Redken's Artist Connection, Phillip Wilson's alternative cutting, Pureology artist training
  

• Other education:

  I am an ISO texture specialist and an educator with Pureology/Redken.